Title: Lew Schwab 50th Anniversary commemorative book
Description: Boards in blue cloth with a paper title block on the front cover. Spine cocked. Minor spot of soiling to top of spine. Interior is clean and unmarked.  pp. 12 x 10 inches.
Original piece of Les Schwab memorabilia. This singular copy of what was probably a very limited production, estimating that no more than 10-15, at most, were made. Created for the 50th Anniversary celebration of Les Schwab's business in 2002. Aside from the illustrated endpapers and title pages, almost every page features an original, tipped-in piece of Les Schwab memorabilia in this unique, commemorative scrapbook.
Includes 25 original, typed, hand-signed letters written to Les (or Les & Dorothy) by location or zone managers, each especially composed for inclusion in this commemorative book. The letters typically relate a narrative that describes the person's history with the company, express how personally meaningful it has been to have been part of the company. Some also tell stories of in-person interactions with Les Schwab himself.
The book also includes six unsigned letters from managers, photocopies of four letters written by Les Schwab, a couple original color photographs of Les at the 2001 Grand Opening of the Folsom location, a handful of reproductions of Les Schwab full page advertisements from the 1970s (including a spread with 32 small portraits of Idaho personnel (Moscow, Lewiston, Orofino, Grangeville), and a few original scrap-booked items.
In 2002, there were 345 Les Schwab Tire Centers in the Western United States. The company was founded in 1952 in Prineville, Oregon.
Condition: Very Good+
Keywords: businesses, Northwest, Oregon, Washington, California, Idaho, collectible, history, tire company, Prineville, commemoration,
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