Paying Through the Teeth 1935 by Bissell B. Palmer ~ Expose of Dentifrices ~Quackery & False Advertising ~Dentistry ~Medical Misinformation

Title: Paying Through the Teeth: a Critical Analysis of Dental Nostrums

Author: Bissell B. Palmer, D.D.Sl, F.A.C.D.

Description: Black cloth boards with paper title-blocks on spine and front cover. Loss at head of spine; covers splotched; boards have corner and shelf-edge exposure. Previous owner's name and soiling on ffep; label-glue ghosts on rear endpapers, else generally clean. xv, 297 pages.

Dr. Palmer exposes the fraudulent and misleading natures of a wide array of popularly advertised dental remedies (of the mid-1930s). Many branded product are excoriated and their ingredients and actual effects explained, ranging from tooth pastes, tooth bleaches, and tooth powders, to mouth washes, antiseptics, and various other syrups, gums, and lotions. He laments the effectiveness of the misleading claims and ''fear advertising'' abounding on radio and in magazines, addresses the weaknesses in U.S. federal food and drug laws.

Contents:
Introduction.
I. Teeth and Health.
II. Quack Advertising and Consumers.
III. Quack Dental Remedies.
IV. Dentifrices and the Dentifrice Industry.
V. Tooth Bleaches.
VI. Tooth Pastes.
VII. Tooth Powders.
VIII. Mouth Washes, ''Antiseptics,'' and ''Pyorrhea Remedies''.
IX. Teething Lotions and Syrups.
X. Chewing Gums.
XI. U.S. Government Court Judgments Against Misbranded Dental Nostrums.
XII. Dentifrices Accepted by the Council on Dental Therapeutics.
XIII. The Dental Profession and Quack Dental Remedies.
XIV. Federal Food and Drug Acts.
XV. Putting Teeth into the Food and Drugs Law.
XVI. Consumers Have Power. Index.

Bissell Barbour Palmer, Jr. (1889-1968) was a former President of the American College of Dentists and Editor of the New York Journal of Dentistry.

Binding: Hardcover
Condition: Good
Jacket Condition: None

Publisher: Vanguard Press
Place: New York
Year: 1935

Keywords: dentistry, quackery, quack, remedies, advertising, history, tooth paste, mouth wash, dentifrices, vintage, medical misinformation, pyhorrea, 1930s,