Playing the Game: The history of adidas 2018 Rainer Karlsch ~ Athletic Shoes/Apparel ~ Sportswear Brand ~ Corporate History ~ Footwear

Title: Playing the Game: The history of adidas

Author: Rainer Karlsch, Christian Kleinschmidt, Jorg Lesczenski, Anne Sudrow

Description: Small, light bump to top edge of rear cover, else like new. First English edition. Silver pictorial boards. Clean and unmarked. Illustrated with more than 170 historic photographs. Index. 359 pages. 10 x 9 inches.

A detailed and illustrated history of the adidas shoe company, tracing its near-100 year evolution from its humble beginnings in Germany in the 1920s to its becoming one of the world's most innovative global companies.

Founded in a small town in Bavaria, Germany, adidas has, for nearly a century, been outfitting international sports stars and pop culture icons as well as everyday men, women and children across the globe. The story of this evolution is entwined with history, corporate trends, and the emergence of sports as a major factor in the world economy. Starting with the beginnings of the original Dassler brothers' company in the time of the Weimar Republic and National Socialism, this book reveals the first academically-based look at the history of the family and the adidas company which was officially founded in 1949 after the brothers' separation. Using a range of sources, the authors also examine brand strategies and globalization since the 1960's. Since its beginning, the name 'adidas' has been shrouded in legend and, in this special look at the rise of a global company, readers will learn the true story behind the brand.


Binding: Hardcover
Condition: Near Fine

Publisher: Siedler
Place: [Munich, Germany]
Year: 2018

Keywords: athletic shoes, history, sports brand, athletic apparel, footwear, sports fashion, corporate history, sporting goods, sportswear brand,