Title: More Western Hometown Daily Newspapers Readership Study #5 - 1949
Author: Chilton R. Bush
Description: Staple-bound folio size publication has edge wear to wraps with a few very small closed tears. Rubbing wear to spine edge. A little wear to head and tail of spine. Bumping with small creases to lower front fore edge corner. Just a few small blemish spots on wraps. Tiny hole on rear cover.
A series of annual readership studies for various small newspapers across western states conducted by Chilton Bush started in 1945. This was study #5. The newspapers included in this survey are: Albany Democrat Herald (Oregon), Pueblo Star-Journal and Chieftain (Colorado), Santa Monica Evening Outlook (California), Twin Falls Times-News (Idaho) and Yakima Daily Republic & Morning Herald (Washington). The topics covered are Reading page by page, significant readership data, local advertising readership, and five-year summary and analysis.
Chilton Bush was the Director of the Institute for Journalistic Studies at Stanford University for twenty-seven years. He wrote several journalism books, including "Newswriting and Reporting Public Affairs" and "The Art of News Communication."
Binding: Staple Bound Soft cover
Condition: Very good–
Publisher: Hometown Daily Newspaper Publishers' Promotion Committee
Place: Los Angeles, CA
Size: 9.75 x 13 inches.
Pages: 140 pages.
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