Title: POPAI 1965 Awards Yearbook: Winners in POPAI's Sixth Annual Merchandising Awards Contest
Description: Black cloth boards, lightly rubbed. Interior is clean. 95 pp. 11.25 x 8.75 inches.
340 signs and displays featured, each recognized by the Point-of-Purchase Advertising Institute (POPAI) for their 1965 Awards. Each item is presented with one or more photograph, the product's name, the client (Proctor & Gamble, Ford Motor Company, etc.), the name of the company's marketing director or advertising/promotional manager, and the name of the entrant (i.e. the advertising agency).
Categories include home appliances, beer, candy, liquors, dairy, furniture, records & music, soap, soft drinks, tobacco, toys, and more. Includes a four page index of company names.
Condition: Very Good
Jacket Condition: None
Publisher: Point-of-Purchase Advertising Institute
Place: New York
Keywords: advertising, 1960's, Sixties,
1 business day
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