Vintage Advertising Book: POPAI 1965 Awards Yearbook - Winners in POPAI's Sixth Annual Merchandising Awards Contest


Title: POPAI 1965 Awards Yearbook: Winners in POPAI's Sixth Annual Merchandising Awards Contest

Description: Black cloth boards, lightly rubbed. Interior is clean. 95 pp. 11.25 x 8.75 inches.

340 signs and displays featured, each recognized by the Point-of-Purchase Advertising Institute (POPAI) for their 1965 Awards. Each item is presented with one or more photograph, the product's name, the client (Proctor & Gamble, Ford Motor Company, etc.), the name of the company's marketing director or advertising/promotional manager, and the name of the entrant (i.e. the advertising agency).

Categories include home appliances, beer, candy, liquors, dairy, furniture, records & music, soap, soft drinks, tobacco, toys, and more. Includes a four page index of company names.

Binding: Hardcover
Condition: Very Good
Jacket Condition: None

Publisher: Point-of-Purchase Advertising Institute
Place: New York
Year: 1966

Language: English

ISBN: n/a

Keywords: advertising, 1960's, Sixties,

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